There has been talk in the news recently about push-polling, which occurs when individuals or groups who support a particular political candidate plant in voters' minds negative (and completely baseless) ideas about an opposing candidate under the guise of political polling. So, for example, a caller posing as a legitimate pollster might ask a voter, "Would it influence your perception of [opposing candidate] to know that he has a secret pornography addiction?" The idea is not to assess voters' opinions of the candidate based on that hypothetical scenario, but rather to create the association in voters' minds between that candidate and a pornography addiction, thereby hopefully undermining his voter support.Perhaps surprisingly, I had never heard the term "push-poll" before this week. Here, from the Wiki article, is what I found particularly interesting (with my emphasis added):
In other words, a dead give-away of a push-poll is the massive, unsystematic sampling strategy (to the extent that it even is a sampling strategy) and the brevity of the calls. Contrast this with the characteristics of sound research polling -- a systematic sampling strategy designed to achieve a representative sample and comprehensive data collection -- and it's easy to see why this is little more than a fear-mongering tactic masquerading as political research.One way to distinguish between push polling as a tactic and polls which legitimately seek information is the sample size. Genuine polls make do with small, representative samples, whereas push polls can be very large, like any other mass marketing effort.
True push polls tend to be very short, with only a handful of questions, so as to make as many calls as possible. Any data obtained (if used at all) is secondary in importance to negatively affecting the targeted candidate. Legitimate polls are often used by candidates to test potential messages. They frequently ask about either positive and negative statements about any or all major candidates in an election and always ask demographic information at the end.
I bring this up because I thought it would be an interesting topic of discussion for those of you teaching research methods courses. At the very least, you can use it to spruce up dry, student-dreaded methods lectures with salacious talk about porn addictions!
P.S. Here is a story from TIME explaining why this topic has been in the news lately.








